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Strategic directions of tourism development. The cases of Poland and Slovakia. Scientific monograph

Małgorzata Bednarczyk , Andrej Malachovsky , Ewa Wszendybył-Skulska

Wydawnictwo: Uniwersytet Jagielloński Wydawnictwo, 2012
Stron: 166
Dział:
ISBN/ISSN: 9788323334279

 

Autor: Małgorzata Bednarczyk , Andrej Malachovsky , Ewa Wszendybył-Skulska

Wydawnictwo: Uniwersytet Jagielloński Wydawnictwo, 2012

Dział:

Stron: 166

ISBN/ISSN: 9788323334279

 The monograph Strategic directions of tourism development. The cases of Poland and Slovakia  presents:

- the important tasks in implementing tourism policy in the EU faced by each European country,
- the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries,
- the complexity and difficulty of the systematic monitoring process of national and regional tourism products competitiveness in the context of creating the European tourist product