Media Management. A Comparative Analysis of European and American Systems
Bogusław Nierenberg
Page(s): 216
Section: nauka o mediach
ISBN: 9788323339908
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A book can be both a good academic manual and a source of knowledge for practitioners – the media employees (especially managers). The author skillfully combines various conventions making a basically scholarly work also a clearly formulated quick reference for a wide audience.
Prof dr hab. Beata Glinka, Warsaw University
Bogusław Nierenberg
UNIWERSYTET JAGIELLOŃSKI, 2016
Section: nauka o mediach
Page(s): 216
ISBN: 9788323339908